Thorntons came to us with a challenge—millennials and Gen Z aren’t giving chocolates as gifts any more, they just aren’t seen as cool. So we took a truth and turned it on its head. Thorntons aren’t the old fashioned or boring option, they’re timelessly thoughtful. There’s a reason chocolates are the first idea that comes to mind when you need to find a gift. Sure they might be obvious, maybe even a little clichéd, but people love them, so why overcomplicate things.