The rules governing auto-enrolment are changing. The Pensions Regulator wanted a campaign that could talk to both Pensions Advisors and Employers, highlighting the upcoming changes. So we pitched A change you can’t ignore a playful and direct campaign. Visually we leaned into the trend for faux OOH and dropped an oversized exclamation mark into unsuspecting work environments. This creative won the agency the pitch and is currently being rolled across the Pensions Regulator’s different channels.

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