Talentsoft can revolutionise the way you do HR. But potential customers thought they were getting by just fine without it. So we decided to grab their attention by bringing everyday inefficiencies to life as the Grumbles; cheeky gremlins that thrive in outdated HR systems. The Grumbles beat target engagement rates and gave Talentsoft an exciting and quirky new way of talking online and at events. The campaign was also recognised with the 2022 Worldwide Partners B2B Impact Award.