Queen Elizabeth Olympic Park (QEOP), wanted to refresh its messaging. It wanted a single creative concept that could work across multiple interests (events and B2B, right down to local community). Unlike other parks, QEOP is unique because it has been made by London, for everyone, so we gave it The park that London made. An ownable and flexible platform that has the scope to tell stories at any level across any of QEOP’s varied audiences. While this creative sadly didn’t win the pitch for our agency, it made the final shortlist of three.
