The Cisco Meraki Cloud takes running your network to the next level, with minimal downtime and no need for on-site IT. So we encapsulated the unparalleled sense of harmony, balance and control that Cisco Meraki’s technology creates, by making up Networkfulness to describe the calm, empowered state of mind you get when your IT estate runs on the Meraki Cloud. By playing into the language of mindfulness, wellness and hygge, we gave Cisco Meraki a recognisable, ownable term that’s instantly understood by the audience.

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